April Henley
PROFESSIONAL WRITER
GoForClose (2020-2022)
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As GoForClose's Content Developer, I researched, prepared, wrote, and edited content for online marketing and front-end web development to improve search engine optimization (SEO) and increase quality organic leads to the GoForClose website and its secondary site, SolidOffers.
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GoForClose appeals to real estate investors and wholesalers who need help with REI marketing and lead generation, while SolidOffers engages motivated home sellers. Below are overviews and samples of my work. Some content is confidential to the GoForClose brand and company, and I am only permitted to share samplings of such work in my hard copy portfolio at an interview. Thank you.
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GoForClose
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GoForClose Blog Articles
Weekly articles educate real estate investors and wholesalers about the latest REI lead generation and marketing strategies, as well as recent real estate news and highlights within GoForClose. You can visit GoForClose's Knowledge Base to search articles under my name, or view samples below.
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The Importance of Good Content
NextData – A Revolutionary Tech to Find Motivated Sellers for Wholesaling by GoForClose
Crash? Bubble? The Real Reason Zillow Exited the Real Estate Investing Business
How to Find Motivated Seller Leads
5 Best Cold Calling Tips for Real Estate Investing
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GoForClose Web Pages
Working alongside the Marketing Director, we created new web pages for the GoForClose site, and I wrote the copy for these pages.
Marketing Features highlights GoForClose's REI data and marketing services.
Investor's Corner provides investors with a Real Estate Investing Toolkit.
Careers page appeals to the best talent around the world that has an interest in REI marketing.
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GoForClose 2022 Real Estate Investing Forecast
After so much uncertainty in real estate in 2020 and 2021, GoForClose leadership decided a Forecast would boost notice in the industry and put client concerns to rest. I researched and interviewed sources, and created this PDF with GoForClose's top 10 predictions as to what investors and wholesalers need to know to succeed in 2022.
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Crash or Boom? Real Estate Investing Forecast 2022
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Content Strategy Presentation
The Marketing Director and I partnered to create a presentation on the importance of Content and to propose our own Content Marketing Strategy for GoForClose. It was my responsibility to research, design and create the presentation, based on my own knowledge and the Director's input. We presented it together to leadership, including the CEO and COO of the company.
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HARO Pitches
Help A Reporter Out (HARO) is a service by Cision that allows journalists and bloggers to submit requests for sources or comments, and I would answer any inquiry about real estate, marketing, or brand stories. I responded to 25+ HARO queries. The following sample was on House Flipping by Authority Magazine, and I responded on behalf of Josh Miller, CEO and Founder of GoForClose, after compiling his answers.
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Company Playbooks
In the event that a fellow associate had to handle my tasks if I was away, I created four playbooks which provide the steps to manage the GoForClose and SolidOffers blogs and how to post weekly social media content (shown below), and the generic responses to social media comments.
MKT#004_ Social Media Management Playbook
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Vivid Vision (2024)
After 30 days with the company, the CEO requested I help him create his 2024 Vivid Vision. I researched Vivid Visions for popular brands, compiled questions and interviewed the CEO to capture his thoughts, after which I wrote the copy and outsourced a friend-Graphic-Designer to put it in a fully designed layout.
GoForClose Vivid Vision (2024)
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SolidOffers
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SolidOffers Blog Articles
Weekly articles educate homeowners and landlords on the motivations to sell their properties, how to sell, and the benefits of selling to real estate investors. You can visit SolidOffers' House Selling Guide to search articles under my name, or view samples below.
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How to Stop Foreclosure at the Last Minute?
When is the Best Time to Sell a Rental Property?
Cash Offer Considerations When Selling a House
Who Pays What Closing Costs When Selling House by Owner (FSBO)?
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SolidOffers Seller Web Pages
Two of our most common seller types are landlords with problem rentals and homeowners facing foreclosure. For this reason, I created separate landing pages for each seller type to further support and educate them on their options to sell. I built page layouts, sourced images, and wrote the copy for both pages.
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Sell a Rental Property Fast (Even with Tenants)
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SolidOffers Location Pages
Location pages were necessary to improve SEO and local SEO but were also an effective means of increasing website traffic. I built 14 state and city market pages in the SolidOffers site, at the beginning, to appeal to sellers within those real estate markets.
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Sell My House Fast in California
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SolidOffers FAQs Page
Because we got a lot of questions and suspicion from homeowners about selling to a real estate investor, I proposed that an FAQs page be added to the SolidOffers website to give home sellers peace of mind. I researched common questions and wrote the page copy, which you can view by clicking below.
SolidOffers Frequently Asked Questions
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Social Media Posts and Video Snippets
Twice a week, I posted social media content to increase quality organic leads to GoForClose and SolidOffers' websites. Every Thursday, a new article would publish in the blogs, and I would share the news on Facebook and LinkedIn. Then, every Tuesday, I posted a video snippet, highlighting Thursday's article, to Facebook, LinkedIn, and YouTube.
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