April Henley
PROFESSIONAL WRITER
Promotional Writing Samples
The following documents are promotional materials designed and constructed for the use of the Animal Birth Control Clinic in Waco, Texas.

Two fellow classmates and I worked with the Animal Birth Control Clinic to create these materials. I constructed two new handouts: a brochure and a price list. These new materials are now distributed by the clinic. This project tested my design and writing skills within the marketing field.

Animal Birth Control Clinic Brochure​
Purpose: To communicate value and quality service to potential clients of Waco and McLennan counties and surrounding areas.
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Content: Standard information such as services and prices, location, hours of operation, and contact, along with the clinic's mission statement, staff members, opportunities regarding donation and volunteer work, and testimonials from satisfied customers.
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Design: Reflects clinic's theme colors of green and purple, as featured in their company logo. Images featuring animals were taken by myself and images of the staff members were taken from the clinic's website.

ABC Clinic Brochure
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Animal Birth Control Clinic Price List
Purpose: To indicate to potential customers with a low-income budget that pet care is affordable. The Animal Birth Control Clinic cares to emphasize their prices for surgeries, vaccines, and wellness packages are lower than other clinics.
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Content: All the available services with their accompanying prices featured on the front. On the back, the available brands of heartworm and flea medicine offered at the clinic, with their accompanying prices based on the amount and number of months ordered by a customer.
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Design: Requested black and white standard of design.