April Henley
PROFESSIONAL WRITER
Jump Company (2022-2023)
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As a copywriter and member of the Creative Team, I wrote and edited content for a variety of advertising materials (including print, web, mobile, video, and social media), working closely with the account team to brainstorm ideas, develop concepts, and articulate messaging. I focused specifically on those campaigns which were created for Jump's client in health insurance and developed an understanding of the client's industry, business and brand, building on their current body of work with engaging content across all media.
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Health Alliance Marketing Materials
Health Alliance sells health insurance plans in Illinois, Iowa, Indiana, Ohio, and Washington. Plans include individuals, employer groups, and Medicare Advantage. Jump Company has created several advertising campaigns for this long-time client. The following are samples of my copy that I wrote for these campaigns.
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Health Alliance AEP Campaign
The fall Annual Enrollment Period (AEP) for Medicare Advantage is October 15 through December 7. The campaign targets customers who are aging into Medicare or already have a Medicare health plan. The objective is to convince target audiences to enroll in (or switch to) a Health Alliance Medicare Advantage plan. Materials include print, social media (C2W, C2L, C2V), website content, paid search, native in-feed, email, direct mail, and OOH (out of home). The following samples include Medicare preheat and active messages and range across Health Alliance's parent and subsidiary brands.
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Click-to-Web Facebook Social Media
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Health Alliance Evergreen Campaign
In the fourth quarter of 2022, Jump created a 2023 Evergreen Campaign to increase brand awareness, entice leads, and drive sales. Materials include print, display, social media, and paid search.
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Click-to-Web Facebook Social Media
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Health Alliance State of Illinois (SOI) Campaign
Health Alliance offers state of Illinois employees insurance plans specially made for them. The SOI campaign targets any person who works for the State of Illinois, a local city or county, or any other public employer, building brand awareness and promoting insurance products. Materials include direct mail, email, print ads, social media, and OOH, targeting prospects and members.
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Click-to-Web Facebook Social Media
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Jump Company Social Media
In addition to client work, I wrote copy for Jump's social media to humanize the brand, engage audiences, and increase website traffic.
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